How to Invest in Netflix Shares in South Africa

By Klnam Kurt •  Updated: 11/29/24 •  6 min read

Venturing into globally renowned companies, such as Netflix, has recently become appealing for South Africans to be exposed to international markets. Netflix is a household name in both the general marketplace concerning the streaming of entertainment and the stock market. In this respect, investing in Netflix can be considered a better way of diversification that could also lead to higher returns in the longer term for South Africans. This post outlines how to buy Netflix shares

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in South Africa, how much it will cost, and finally, things to consider.

How Do South Africans Purchase Netflix Shares? 

Buying Netflix shares from South Africa requires accessing the international markets through some stock broker that does foreign stock trading. The process begins with selecting a broker, for example, EasyEquities, which one can intuitively proceed with the international share trading process. South Africans can load their accounts in ZAR and immediately convert coins into USD to secure these shares.

Once you’ve decided on your broker, you must sign up. This will likely entail FICA requirements in South Africa, where you identify yourself and prove residency with documents. With your account verified, you may fund your trading account with money via EFT, debit card, or other options. Most platforms have eased currency conversion, so investing in a USD wallet directly from ZAR deposits is easy.

It is necessary to do some research before investing in Netflix, studying financial performance, market, and competition. Netflix is listed under NASDAQ with the symbol NFLX. The next thing you must do is search for Netflix on a platform and the number of shares you will buy. You are officially an owner after closing the purchase. Note that some commission and other exchange rate fees might be charged.

How Much Does It Cost to Purchase a Netflix Share?

The value of shares changes every time against market conditions. Thus, for this reason, the cost of securing one share fluctuates every day. Recently, in some trading sessions, the price for one Netflix share has been hovering between 300-500 USD. South African investors need to consider the exchange rate between the ZAR and USD to come to the total cost. At an exchange rate of R18 to $1, a Netflix share will cost about R7 200 before broker costs and other fees at $400.

An investor must consider other factors when buying shares, including transaction costs: brokerage fees, platform charges, and foreign currency transaction fees. South African brokers, such as EasyEquities, charge a small percentage of the transaction value in addition to the costs related to converting currencies, which are then factored into the overall cost.

A partial share purchase facility is one feature available via EasyEquities, whereby South Africans can buy partials of Netflix shares. One such feature enables smaller-pocket investors to diversify into otherwise high-priced stocks: you can invest $100 and own 25% of a single Netflix share, for example, instead of buying one at $400.

What is the Best Stock Currently Available to Invest in in South Africa?

While Netflix shares offer exposure to the global streaming market, investors must diversify by considering local stocks. Companies listed on the Johannesburg Stock Exchange often align with local conditions and offer a mix of growth and income opportunities.

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Some of the best stocks in SA are household names in mining, banking, & retail. Examples include Anglo-American and Sasol, leaders in the resources sector, propelled by South Africa’s mineral wealth and the global demand for commodities. Financial institutions, such as Standard Bank and FirstRand, are highly regarded by investors for their steady performance and, thus, consistently paying dividends.

On the retail side, Shoprite and Woolworths hold solid stakes in the South African market. With Shoprite having expanded far into Africa and Woolworths highly concerned with quality and high-end products, both are apt to be attractive to any investor seeking stability and growth.

While Netflix shares are a great way to achieve international exposure, balancing global and local investments ensures your portfolio benefits from different market trends. Always do thorough research or get advice from a financial expert who can help you find the perfect stock for your investment goals.

Is Netflix Share Worth Buying?

Netflix has remained the darling of investors based on its market-leading position among streamers and its apparent ability to adapt to new consumer preferences. The massive subscriber base and commitment to original content on the platform have been strong drivers for the company to stay ahead of competitors. However, whether investing in Netflix’s shares is worth it, there is a need for more critical consideration of its fundamentals and market outlook.

On the bright side, Netflix has continued to gain subscribers, and there are emerging markets in Africa and Asia. Its investment in original content is paying off as the company would remain well-placed against Disney+ and Amazon Prime competition. Besides, Netflix’s shift toward profitability and cash flow generation offers solid long-term prospects for investment.

Indeed, Netflix’s investment is not devoid of risks. The streamers’ market is finally filled with old and new participants. Growing content production costs and possible subscriber churn in saturated markets may affect Netflix’s financial performance. Besides, changes in the global economic outlook regarding inflation or volatility in foreign exchange rates alter stock price valuations.

Therefore, South African investors must decide to buy Netflix shares based on their financial goals and risk tolerance. Though the stock has high growth potential, there is a need to ensure investment diversification to minimize exposure to industry-specific risks. A financial advisor will, therefore, be in a position to professionally guide you through a decision to establish whether Netflix shares are what you need in your portfolio.

Conclusion

A South African investment in Netflix shares will be an exciting leap into the global streaming phenomenon. Employing an esteemed broker, South Africans will have seamless access to international markets for portfolio diversification. Although Netflix’s shares hold excellent growth potential, it is important to understand costs, risks, and market dynamics. This would balance international investments with local stocks for a stable basis of long-term wealth creation. Do ample research and take expert opinion to have the best experience in your investment journey.

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